Promotions that encourage the intemperate consumption of alcohol should be ______ by management.

• A. Prohibited
• B. Encouraged
• C. Optional
• D. Permitted with restrictions

Answer: (A)

The core idea is that responsible beverage service aims to prevent intoxication and keep customers safe. Promotions that push people to drink more can quickly lead to overconsumption, which increases the risk of accidents, injuries, health issues, and legal or licensing problems for the business. Because of this, management should prohibit any promotions that encourage intemperate drinking.

Other approaches would still encourage or permit risky behavior—encouraging heavy drinking, making it optional, or allowing it with restrictions—so they don’t align with safe, compliant service. Prohibiting such promotions sends a clear message that safety and responsible service come first.